“Santa Teresa, Venezuela's oldest and most well-known global rum brand, offers hope to the most vulnerable…
Cyberattack knocks out satellite communications for Russian military / Was it pro-Ukrainian hackers or Wagner rebels? / Washington Post by Joseph Menn, June 30, 2023
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Cyberattack knocks out satellite communications for Russian military / Was it pro-Ukrainian hackers or Wagner rebels? / Washington Post by Joseph Menn, June 30, 2023 〰️
Image courtesy of Santa Teresa Editing by Germán & CoInspired by the noble soul of Saint Teresa Of Avila…
The brand's commitment to community engagement is remarkable, primarily through its notable initiative, Project “Alcatraz” and during the challenging times of the pandemic in 2020 whit the iniative “Limited Edition Crafted Together Bottle” as a response to the adverse effects of the COVID-19 pandemic on the hospitality industry.
By Germán & Co, Karlstad, Sweden, June 30, 2023The cruel war that we had to live through during the later phases of the initial wave of the pandemic until the present day has had a profound impact on our endeavors and has destabilized our emotional state. An unprecedented inflationary phenomenon has had a detrimental impact on the most vulnerable members of our society, exacerbating their already marginalized status. We may have inadvertently overlooked the presence of the Covid-19 virus as a result of the exceptional circumstances surrounding this time.
On June 15 and yesterday, “Nebraska Medicine” and “The New York Times” reported that more than 9,747 patients are hospitalized in the United States per week, with 16% of those being ICU patients. The test positivity rate for the week of June 2-8 was 7.2%. When test positivity is above 5%, transmission is considered uncontrolled. Still, since many are using home tests that are not reported through public health or are not testing at all, the official case counts underestimate the actual prevalence of COVID-19.
According to a study published in “Plos Pathogens” by the University of Kent (England) on Friday, 17 November 2019, the initial identification of the SARS-CoV-2 virus occurred in Wuhan, China. The composition of the SARS-CoV-2 virus is relatively uncomplicated, consisting of proteins and nucleic acids. It is important to acknowledge that the replication of this virus is contingent upon its ability to exploit the metabolic processes of specific living cells.
One of the most notable consequences resulting from the global outbreak of the Coronavirus pandemic is the profound transformation in human emotional behavior. This —-diminutive—- organism evoked a profound sense of fear, a stark reminder of the prevailing sense of isolation and detachment within our technologically advanced society.
In the current digital age, which is marked by the widespread use of technology and online connectivity, traditional forms of displaying affection, such as physical touch and face-to-face interactions, have been replaced by virtual representations and a constant online presence.
The absence of interpersonal interaction can have detrimental consequences on our general state of health, and in severe instances, it may even lead to our demise.
The prevailing state of health can be ascribed to an alleged human mistake that occurred in a laboratory located in the distant province of Wuhan, China, which is widely recognized for its rich historical heritage spanning thousands of years.
The implications of these unknow living conditions extend beyond the scope of human sensory perception and have profound implications for the industrial sector. The mandated restriction on individuals' mobility has impeded their capacity to travel to their workplaces, resulting in a scarcity of crucial raw materials and components. Consequently, the interruption in the production chain impedes its efficient operation, leading to a shortage of crucial commodities necessary for the sustenance of human life.
Furthermore, the insufficient accessibility of crucial goods and the exorbitant expenses linked to global maritime transportation contribute to the prevalence of inflation, a deleterious phenomenon. Additionally, it is anticipated that the inflation rate will attain a minimum of 18% during the last three years. The management of the national economy and household budgets presents significant challenges during the prevailing financial crisis.
Rapid adaptability to change has traditionally been regarded as a commendable human quality…
Why does this phenomenon manifest itself?
The answer to this inquiry is uncomplicated. Human existence does not persist in a perpetual state of either joy or sorrow, nor is it exclusively characterized by a state of stability or instability. Fortunately, life is not defined by such a simplistic nature. On the contrary, the trajectory of life is distinguished by its complex and intricate nature, encompassing a myriad of encounters and mis encounters, along with moments of affection and aversion.
In conclusion, human existence is constantly confronted with unforeseen and profound transformations. As inherently human beings, we possess an innate sense of solidarity within our essence. This sense of community and togetherness helps us navigate the challenges that life throws our way.
The teachings and spirituality of Saint Teresa of Avila, also known as Teresa de Cepeda y Ahumada, a nun who devoted her life to praying for the most vulnerable five centuries ago and was later canonized, profoundly influenced the Wollmer family, owners of Hacienda Santa Teresa, situated in the mountainous Aragua Valley, the heart of Venezuela's sugar industry, they were deeply moved by her teachings and spiritual beliefs, Long before the inception of the corporate social responsibility trend.
“Santa Teresa” represents the most ancient rum brand in Venezuela. The Hacienda Santa Teresa, the site of rum production, has a historical origin dating back to 1796. The Hacienda initially operated as a cultivator of coffee, cocoa, and sugarcane. The production of rum started in 1830 and has continued ever since, despite the company's acknowledgment of various adversities such as war, revolutions, invasions, dictators, and the current pandemic.
The company produces several rum expressions, but only one of them, namely “Santa Teresa 1796 Solera Rum”, is designated for exportation. This expression was first release in 1996 to commemorate the Hacienda's bicentennial. Bacardi Ltd oversees the international management of this one-of-a-kind.
Botlle Waxing / Image courtesy of Santa Teresa Editing by Germán & CoThe brand has a long history of community involvement. The organization's most renowned endeavour is the ongoing Project “Alcatraz”. In 2003, a criminal gang unlawfully entered the Hacienda premises and launched a surprise attack on a security guard. When apprehended, the perpetrators were presented with an unconventional option:
Either surrender to the authorities or engage in labour at the Hacienda to restate their transgression.
The offer was accepted, leading to the establishment of Project “Alcatraz”. Since its creation, Project “Alcatraz” has evolved into a comprehensive initiative dedicated to recruiting and rehabilitating those involved in criminal gangs. This program utilizes various strategies, including vocational training, values formation, psychological counselling, formal education, and participation in rugby, to reintegrate these individuals into society. To date, the program has witnessed the participation of numerous young people.
In the summer of 2020, during the hell of the pandemic, following its longstanding commitment to community assistance, the company introduced a “Limited Edition Crafted Together Bottle” as a response to the adverse effects of the COVID-19 pandemic on the hospitality industry. “Santa Teresa” employed a group of 25 bartenders to undertake the task of designing the label for the “Special Edition” expression, starting with Liana Oster, a bartender at the “Dante Bar “ in New York, every participant in the study contributed to the development the brand and subsequently handed it over to the following participant in the sequence.
Project “Alcatraz” / Image courtesy of Santa Teresa Editing by Germán & Co
Image: Germán & Co